Social media marketing is all the buzz and with so many platforms out there it is hard to keep track of best practices for each. Let’s dive into the social platform Pinterest. Pinterest is a visual search engine where users pin to boards to build and organize inspiration and ideas. 1 in 4 of every adult Americans have a Pinterest account and 50% of millennials have a Pinterest account. So let’s cut to the chase and talk about the best practices when using Pinterest to promote your business.
- Constantly pin – It is important to continue to posts pins over time and not post a ton of pins all at once. It is perfectly fine to create a content calendar ahead of time for what you are envisioning for a board you are going to create, but don’t get so excited you post everything at once. If you want to be able to create a content calendar and “set it and forget it” consider investing in a post scheduling software. There are lots of different platforms out there, but I like Hootsuite as well as Buffer depending upon what your budget allows.
- Plan ahead – Pinterest users create boards months in advance of an event or project. So for seasonal content you need to be sure to post that content 3-5 months in advance of the season as that is when pinners are creating boards for the upcoming season. So if you have content about Christmas I would encourage you to start posting that content in July and August.
- 2:3 aspect ratio photos – To obtain the most real estate on Pinterest for your post it is important to post photos that are a 2:3 aspect ratio. If you don’t know what a 2:3 aspect ratio is it is an image the size of a vertical picture on your cell phone. If this size doesn’t work for your image the next best option is to post a square image.
- Include your logo in images – Over time your post will get re-pinned several times and having your logo as part of the image helps to easily tie the pin back to you as the original creator.
Bonus Tip: Content on Pinterest lasts much longer than content on other social media platforms. The pins you create can be re-pinned several months after you created the content whereas with other social media platforms old content gets buried in the news feed.
- Use images that show context – When selecting images for your pins select images that show how your product works in every day life. Don’t simply pin a picture of your product. Since Pinterest is very visual it is important to grab pinners attention right away with how your product can help them.
These tips are a great starting point for promoting your business on Pinterest, but if you still have questions please reach out to us we would be happy to help.
