Google advertising can surprisingly still be taboo to some business owners. They are trying to decide if they should invest in Google advertising and what the return on their investment will be. Let’s talk about some of the benefits of Google advertising.
1. Unlimited Potential
Google advertising is very easy to scale and you don’t need any additional sales people to achieve the additional revenue. As long as your campaigns are performing well you can add additional budget to the campaign and easily scale your efforts with the click of a button. If your current campaigns are not performing as expected let’s discuss what adjustments need to be made to make them successful and then scale the campaign from there.
2. Easy to Measure Results
When creating your campaigns, it is important to set up all the Google tracking mechanisms and let Google do the work for you. Google will even optimize your campaigns along the way to ensure you are receiving the best return on your investment. Google tracks where your customers came from and if they convert on an individual level.
3. Granular Targeting
Online campaigns can and should be built to a specific audience type. It is very possible you will have multiple campaigns running at the same time so you have the ability to customize your ad content depending upon the type of individual viewing your ads. You can customize based on their search terms, demographics or if they are a new or returning customer.
4. Faster Results Compared to SEO
Search engine optimization or SEO is an important part of any business’s online presence although it is important to note this takes time to build. If you are a brand new business you may benefit from doing some Google paid ads while your site gets more established and starts to obtain more traffic. Both of these will help to increase your SEO moving forward.
5. Easier & Simpler to Implement Compared to SEO
Again SEO is important, but it also takes lots of time and effort to keep up with all the SEO changes and continually update content on your website. Ensuring your site always ranks high in the SEO realm could be a full-time person’s job at your business. Not to mention the person managing your SEO needs to be very knowledgeable on how it works and keep up with all the nuances. Implementing a Google paid ads strategy can relinquish this burden and still ensure your company is appearing above the fold.
“Ensuring your site always ranks high in the SEO realm could be a full-time person’s job at your business. Not to mention the person managing your SEO needs to be very knowledgeable on how it works and keep up with all the nuances.”
6. Retargeting Campaigns Compliment Other Marketing Channels
Google advertising offers the ability to present advertisements to individuals who visited your website, but decided not to purchase at that time. These individuals are already interested in your product or service, but may need a little nurturing to convert them to a customer. Make sure to not miss out on this opportunity as ad spend in this particular category has a super-high ROI compared to other channels.
Still not convinced if Google advertising is the right fit for your business? Reach out to us and we can talk more and determine if Google ads meet your needs. We are here to help your business succeed!