Engage with your customers where and when they want to engage with you. Your competition is edging ahead of you in the marketplace if they are present and engaging on social media and you are not. Social media marketing is the wave of the future and your customers expect you to be there, be active and be relevant. Did I mention social media marketing is more affordable than traditional marketing like radio and newspaper ads? And the best part about social media advertising is you can clearly measure results which can be difficult with traditional forms of marketing.