We all know when you are starting a business you are very frugal with your expenses and want to be sure you are spending funds in the most beneficial way possible. When it comes to social media marketing you may opt to do it yourself or maybe hire an employee to do it for you. What if there were several reasons to look at hiring a marketing consultant instead?
1. Less Expensive Than an Employee
When you hire a full-time employee you now have additional expenses tied up in taxes and benefits. With a consultant you pay them to do the work and you don’t have to worry about social security and medicare taxes and paying for any sort of benefits.
2. Experts in Social Media Advertising
Marketing consultants have years of experience working with different advertising strategies day in and day out. They have seen what works and what doesn’t. They are constantly keeping a pulse on the changes happening in the industry.
3. Outside Perspective
Consultants don’t have any feelings invested in your business therefore, they can be unbiased when reviewing your business and give you candid feedback on the best strategies to help you grow. They are not tied to “this is how we have always done it.”
4. No training/onboarding time
Since consultants are typically hired to work on a certain project there is very little training or onboarding that needs to happen. They don’t need to learn all about your policies, procedures and how your systems work. Consultants can get right to work developing the social media marketing strategies that will best help you to succeed.
Unlike a full-time employee where you want to be sure you have enough work to justify hiring them, marketing consultants can be hired for short or long terms projects. As soon as the project is complete you can both go your separate ways and you don’t have to worry about paying for unproductive time.
6. Allows You to Focus on the Business
Let the social media marketing experts focus on the advertising stuff so you can spend your time focused on running your business. That is the reason you started a business in the first place anyways.
7. Focus on Conversions Versus Engagement
It is very easy to focus your advertising on achieving engagement from your potential customers versus converting them to a sale. This is especially true with social media marketing. Digital marketing professionals are trained to gear advertising efforts to make sales versus solely boosting engagement.
Marketing is an integral part of growing your business. When you are ready to take the leap and learn more about how we can help you give us a call. We would be happy to assist you!